基于复杂网络理论的B2C电商供应链网络分析  

Analysis of the B2C electronic commerce supply chain network based on complex network theory

作　　者：孙军艳[1,2] 傅卫平[1] 王雯[1] 

机构地区：[1]西安理工大学机械与精密仪器工程学院,陕西西安710048 [2]陕西科技大学机电工程学院,陕西西安710021

出　　处：《西安理工大学学报》2015年第4期391-399,共9页Journal of Xi'an University of Technology

基　　金：国家自然科学基金资助项目(11072192)

摘　　要：B2C电商供应链是由供应商、电商平台及用户组成的供需网络,是企业适应市场环境的变化演化出来的运作模式,它属于开放的复杂系统范畴。本文首先分析了我国B2C电商供应链的演变历程;根据调研数据,从复杂网络视角分析了2008—2013年B2C电商供应链网络的度与度分布和集聚系数的变化,并分析了典型电商集聚系数的变化规律;最后,依据2013年的调研数据,从随机攻击和蓄意攻击两方面分析了其鲁棒性。分析结果表明,B2C电商供应链网络具有无标度特性、高聚集性,并具有较强的鲁棒性。The B2C electronic commerce supply chain is the network of supply and demand consisting of supplier, the e-commerce platform and user. It is one enterprise operation mode to accommodate the change of market environment belonging to the category of open complex system. The paper analyzes firstly the evolution mechanism of B2C electric commerce supply chain network. In accordance with surveyed data of 2008--2013 e-commerce supply chain network, and as viewed from the complex network angle, the paper analyzes the variation of network＇s degree and degree distribution and clustering coefficient and the varying laws of typical e-commerce clustering coefficient. At last, the network＇s robustness from two aspects of random attack and intentional attack is analyzed according to the investigation data of 2013. Analysis results show that B2C electronic commerce supply chain has scale-free, high clustering coefficient and strong robustness.

关 键 词：B2C电商 供应链网络 演化机制 鲁棒性 

分 类 号：O233[理学—运筹学与控制论]