便民自提点的开发动因研究——基于我国电子商务物流环境的分析  

Development Motivation of Convinent Pickup Point——Based on Domestic Industrial Environment of E-commerce Logistics

作　　者：吴敏[1] 徐俊杰[1] 

机构地区：[1]安庆师范学院经济与管理学院,安徽安庆246133

出　　处：《物流科技》2016年第2期51-53,共3页Logistics Sci-Tech

基　　金：国家自然科学基金项目;项目编号:71502002;2014年安徽省高校优秀青年人才支持计划项目

摘　　要：设立便民自提点是应对末端投递瓶颈的新兴思路,探究开发者的关键动因对于拓展相关理论研究及指导企业实践都十分有益。基于国内电子商务物流产业环境,构建了关键动因定位模型,提出电子商务企业、快递企业、第三方平台的关键动因分别是改善服务、控制成本和追求盈利,并详细解释了界定依据。讨论了便民自提点的开发模式,建议成立开发联盟构建公共自提服务网络。最后,总结了研究结论和研究不足,并提出未来的研究方向。The deployment of convinent pickup point is a novel way to tackle the bottleneck of terminal delivery, exploration of critical development motivation and channel organization strategy is benificial to theoreteial research as well as practice of relevant enterprises. Based on domestic industrial enviroment of E-commerce logistics, a four-ring motivation positioning model is proposed. In this medel, the critical motivation of E-commerce finns, express firms and the third party platform is identified to improving service level, controlling delivery cost and pursuiting economical profit respectively, the detailed basis of above judgment is also provided. The development patterns of convinent pickup point are discussed, and a joint development alliance is encouraged to construct public pickup service network. Two kinds of operation patterns are compared with a pridiction on evoluion trend, developers are suggested to establish unattended point if provided captical guarantee. The potential schemes of channel layout are also revealed, to protect consumer＇s perceived convenience, the entrance of residential area is regarded as the optimal place to establish pickup point. At last, conclusions and shortcomings are summarized with proposals of futher research directions.

关 键 词：末端配送 电子商务 物流 自提点 

分 类 号：F713.365.1[经济管理—产业经济]