发展湖州地区“互联网+农产品”营销的几点思考  

Thoughts on Developments of Marketing Agricultural Products on Internet in Huzhou

作　　者：郑宁国[1] 沈晓艳[2] 

机构地区：[1]湖州职业技术学院远程教育学院,浙江湖州313000 [2]湖州职业技术学院学报编辑部,浙江湖州313000

出　　处：《湖州职业技术学院学报》2015年第4期88-91,共4页Journal of Huzhou Vocational and Technological College

基　　金：2015年度湖州师范学院农村发展研究院定项课题<产业链整合视角下农产品优质优价模式实现的技术路径及机制设计研究>(NF28004)的研究成果之一

摘　　要：文章从"互联网+"的视角,阐述了发展"互联网+农产品"营销的重要意义,结合湖州市互联网农产品营销的现状,分析了湖州市"互联网+农产品"营销的物流问题、人才问题及农产品质量标准体系和市场监管问题,最后提出了湖州市"互联网+农产品"营销的策略:完善农产品溯源体系及"三品一标"建设,政府出面建设农业智能物联网,建立电商平台,优化淡水鱼销售流程,加强"互联网+农产品"营销人才队伍建设等。This paper illustrates the significance of developing the marketing of agricultural products online from the perspective of the Internet, and analyzes the problems on logistic, talents, quality standard and market supervision for this marketing type, and finally raises the basic strategies： 1. improving the system of origin pursuing and non -pollution food, green food and organic food as well as geographical in- dication of agricultural products; 2. the intelligent internet of agriculture should be built by government; 3. building e- commerce platform and optimize the marketing processing of freshwater fish; 4. Strengthening the talents building of e - commerce on agricultural products.

关 键 词：湖州市 农产品营销 互联网+农产品 营销策略 

分 类 号：F127[经济管理—世界经济]