数字出版产业跨地区融合的内涵、风险及应对  

Connotation,Risks and Coping Mechanisms on Cross-regional Convergence of Digital Publishing Industry

作　　者：谢红焰[1] 肖洋[2] 

机构地区：[1]上海交通大学媒体与设计学院,上海200240 [2]华东师范大学传播学院,上海200241

出　　处：《编辑之友》2016年第2期31-34,共4页Editorial Friend

基　　金：国家留学基金资助成果(CSC201406145028)

摘　　要：数字出版产业跨地区融合是出版业健康繁荣发展的需要,也是媒体融合发展战略核心主题之一。数字出版产业发展的内在需求和外部环境,诠释了跨地区融合的必要性与可行性,但同时跨地区融合存在资源要素流动呈现负向性、区位选择失衡形成创新孤岛、跨域协作僵化导致管理矛盾频现等风险,需依托产业资源增量流动、区位梯级规划、协作管理创新等举措予以应对,以推动我国数字出版产业跨地区发展步入融合2.0时代。The cross-regional convergence of digital publishing industry is the need of healthy and prosperous development of the publishing industry. It is also one of the central themes of important strategy which means comprehensively deepening reforms and developing media convergence. The internal demand and external environment of digital publishing industry development explain the necessity and feasibility of cross-regional convergence. Meanwhile, there are several risks in the cross-regional convergence, such as negative mobility of resource factors, location selection imbalance forming innovation islands, and rigid cross-regional collaboration resulting in frequent management conflicts. We need to rely on industry resources incremental flow, location rung planning, collaborative management innovation and other initiatives to counter them, to promote the cross-regional development of China＇s digital publishing industry into the convergence 2.0 era.

关 键 词：出版融合 数字出版 跨地区 增长极 

分 类 号：G231[文化科学]