品牌创新助推河北陶瓷市场扩容研究  

The Research on Measures of Hebei Ceramic Market Expansion Driven by Brand Innovation

作　　者：李文杰[1] 康景月 吕冀[2] 李慧[1] 周恒田 

机构地区：[1]河北出入境检验检疫局,石家庄050051 [2]北京联合大学,北京100101

出　　处：《陶瓷》2016年第1期15-19,共5页Ceramics

基　　金：2015年度河北省科技计划项目(项目编号:15457651D);2015年度河北省社会科学发展研究课题民生调研专项(项目编号:201501532)

摘　　要：河北作为我国重要的陶瓷主产区和出口基地,具备一定的历史文化积淀和区位资源优势;但近年来,受各种因素制约,产业发展存在诸多瓶颈。本文以科学发展观为指导,针对河北陶瓷产业发展过程中存在的比较优势和相对不足,就如何明确品牌体系定位、强化自主品牌建设、提升品牌营销水平、凸显区域品牌优势、完善配套保障措施等方面展开论述,对落实品牌创新驱动河北陶瓷产业转型升级提出对策和建议。Hebei as the important ceramics production and export base in China, have a certain historical and cultural accu- mulation and regional resource advantages. In recent years, however, affected by various factors, the industry has many bottlenecks. This paper guided by the scientific concept of development, in view of the current development situation and obstacle problem of hebei ceramics industry, discussing how to clear brand system orientation, strengthen the cultivation of independent brands, enhance the level of brand marketing, manifest regional brand advantage, perfect matching safeguard measures and putting forward the relevant countermeasures and suggestions to carry out transformation and upgrading of hebei ceramic industry driven by brand innovation.

关 键 词：品牌创新 河北陶瓷产业 转型升级 路径 

分 类 号：K876.3[历史地理—考古学及博物馆学]