定制旅游在我国的发展现状、问题及对策分析  

Analysis on Current Situation,Problems and Countermeasures of Customized Tourism in China

作　　者：付超[1] 

机构地区：[1]河南科技学院食品学院,河南新乡453003

出　　处：《保定学院学报》2016年第1期23-27,共5页Journal of Baoding University

摘　　要：随着人们旅游观念和消费方武的改变,定制旅游越来越受到人们的广泛关注。定制旅游在中国已表现出强大的上升趋势和发展潜力,但由于起步较晚,目前定制旅游市场还存在很多问题,有待升级完善。因此,有必要采用生产型成规模定制发展模式,扩大生产批量,降低经营成本;加快信息化建设,构建完善的网络技术服务平台,加强对游客的宣传与沟通;加大产品开发的力度,突出旅游产品的特色;加快对高素质专业人才的培养和引进。With the change of people＇s tourism concept and consumption patterns, customized tourism is paid more and more attention. Customized tourism in China has shown a strong upward trend and development potential. But due to its later development, there are still many problems in the customized tourism market, and it is still need to be improved and perfected. Therefore, it is necessary to adopt the innovative development mode of customized tourism for production, expand the production volume, reduce operating costs; accelerate the construction of information, build a perfect network technology service platform, strengthen the publicity and communication of tourists; speed up the exploration, stress the characteristics of tourism products; speed up the training and introduction of high quality professional talents.

关 键 词：定制旅游 旅游观念 旅游消费 旅游宣传 旅游产品 

分 类 号：F592.6[经济管理—旅游管理]