大众体育需求对体育健身娱乐市场的影响研究——以上海市徐汇区为例  

Effect of Mass Sports Demand on the Market of Sports Fitness & Entertainment:With Xuhui District of Shanghai as an Example

作　　者：徐昱玫[1] 郁桦[1] 任育良[1] 

机构地区：[1]华东理工大学体育科学与工程学院,上海200237

出　　处：《体育科研》2015年第6期51-56,共6页Sport Science Research

基　　金：2014年上海市体育社会科学决策咨询课题(TYSKYJ2014015)

摘　　要：本文运用文献资料法、问卷调查法和数理统计法,通过对上海市徐汇区居民和娱乐区健身娱乐场地及场所的调研,探究健身娱乐市场现在所存在的问题,研究大众体育需求体育对健身娱乐市场未来发展的影响,调查分析徐汇区大众体育需求和体育健身娱乐市场发展现状,探讨促进徐汇区体育健身娱乐业发展的措施。By the methods of literature study, questionnaire and mathematical statistics, the authors made a survey of the residents of Xuhui District and the fitness entertainment places in the amusement areas. The article tries to explore the existing problems in the fitness entertainment market and the effect of mass sports demand on the future development of the market. The mass sports demand in Xuhui District and the development status of the sports fitness amusement market are analyzed so as to seek the measures for furthering the development of sports fitness entertainment in Xuhui District.

关 键 词：体育需求 上海市 健身娱乐市场 影响 

分 类 号：G80-05[文化科学—运动人体科学]