基于概率分析框架的我国旅行社经营策略选择  

The Choice of Business Strategy of Travel Agency Based on Probability Analysis Frame

作　　者：冯朝圣 高亚芳[1] 

机构地区：[1]西北师范大学旅游学院,兰州730070

出　　处：《科技和产业》2016年第1期126-130,148,共6页Science Technology and Industry

摘　　要：随着我国市场经济的不断发展,我国城乡居民可支配收入实现了大幅度增长,居民在旅游上的花费也越来越多,但是,旅行社行业的利润却并没有随着旅行社收入的增多而实现大幅度的增长,甚至出现了一定程度的下滑。为了实现我国旅行社行业的又好又快发展,采用概率分析的方法对旅行社经营策略之间的相互影响程度进行了分析,从而对旅行社经营策略组合进行调整和修正。With the continuous development of China market economy,the per capita net income of rural residents and the disposable income of urban residents achieve a substantial increase.More and more Chinese people prefer to spending on travel,however,the travel agency industry profits does not increase with the travel income increase,or even the profits begins to slow down.In order to make the travel industry profits of China to achieve a better development,this paper adopts the quantitative method to analysis the degree of interaction between the travel agency business strategy to adjust and modify the travel agency business strategy combination.

关 键 词：旅行社 经营策略 调整 SCP模型 

分 类 号：F590.65[经济管理—旅游管理]