农村居民旅游动机分析及其对旅游目的地类型选择的影响研究——以长江三角洲地区为例  

Rural Residents' Tourism Motivation and Influence on Choice of Tourism Destination Classification:A Case of the Changjiang River Delta Region

作　　者：卞显红[1] 王慧[1] 施琳霞 

机构地区：[1]浙江工商大学旅游与城市管理学院,浙江杭州310018 [2]浙江工商大学杭州商学院,浙江杭州310012

出　　处：《地理科学》2016年第1期99-106,共8页Scientia Geographica Sinica

基　　金：教育部人文社会科学研究规划基金项目(10YJA790005)资助~~

摘　　要：以长江三角洲地区为例,首先采用主成分分析法分析农村居民旅游动机,然后通过构建对数回归方程研究旅游动机对"现代化的大城市"、"中小城市"、"历史文化城市"、"旅游城镇"、"山区"和"乡村旅游地"等六大旅游目的地选择的影响程度。研究结果表明:1长江三角洲农村居民外出旅游动机主要停留在观光游览层次。2长江三角洲农村居民对探亲访友旅游动机的赞同感知度较低,但探亲访友对于不同目的地选择具有一定影响。3长江三角洲农村居民外出旅游非常重视通过旅游能提升其在家人、亲戚、朋友中的地位与声望的功能。4旅游安全问题对提升农村居民出游力非常重要,同时农村居民非常注重旅游目的地住宿设施能营造家外之家的感觉。Motivation is an important factor that determines behavior and the relationship between tourism motivation, destination choice is the key to forecast the future travel model. In the Changjiang River Delta Region,with the rural residents＇ income and consumption level increased and the willingness to travel strengthened,understanding the tourism motivation and its influence on tourism destination choice is significant for this region＇s tourism market development. Taking the Changjiang River Delta Region for example, this research analyzes tourism motivation of rural residents with the method of principal component analysis by dividing 24 motivation variables into 5 factors. And it studies how these motivations influence the choice of six tourism destination such as＂the modern big city＂,＂small city＂,＂historical and cultural city＂,＂tourist town＂,＂mountainous area＂and＂rural areas＂by building logarithmic regression equation. The destination choice is the key to forecast the future travel model. The results show that： 1） Tourism motivations of rural residents in the Changjiang River Delta are mainly based on the sightseeing level. 2） the rural residents in the Changjiang River Delta agree with lower perception of tourist motives of visiting relatives and friends, but visiting relatives and friends has influence on the choice of different destinations. 3） the rural residents in the Changjiang River Delta have a strong desire to promote its position in the family, relatives, friends by tourism. 4） the tourism safety is very important to improve rural residents, tourism, at the same time rural residents pay attention to the tourism destination accommodation facilities to build home outside of the home feeling.

关 键 词：长江三角洲地区 农村居民 旅游动机 旅游目的地选择 

分 类 号：F590[经济管理—旅游管理]