金立“复盘”  

GIONEE BACK TO GAME

作　　者：赵艳秋 

出　　处：《IT经理世界》2016年第1期28-31,5,共4页

摘　　要：互联网思维也会遭遇天花板,手机行业想要破局就要走出这座＂迷宫＂,实现某种程度上的回归。＂互联网电商是手机行业的迷宫。＂金立集团董事长刘立荣如是说。几年前,小米在网上开卖手机,一时间,不单是手机行业,甚至在各行业都掀起了一股＂互联网思维＂的风潮。此间,马云和王健林、雷军和董明珠曾为电商能否占到中国零售市场半壁江山、轻资产的互联网企业能否打败重资产的传统企业而分别打赌。'E-commerce is a maze for mobile phone business,' said Liu Lirong, president of GIONEE. Years ago, XIAOMI started to sell mobile phones online. XIAOMI received huge success, at the same time,its accomplishment roused the trend of 'Internet Thinking' and fierce arguments between traditional business and e-business.Finally, in the second half of 2015, the mobile phone industry found out the glass ceiling for internet thinking. Companies like GIONEE realized that to solve the maze,they have to return to tradition, on some extent at least. GIONEE was the best in China's domestic open market and made its efforts to catch up with the trend since 3 years ago. Now GIONEE presses the replay button.

关 键 词：互联网企业 手机行业 中国零售市场 传统企业 轻资产 董事长 王健林 董明珠 

分 类 号：F49[经济管理—产业经济]