网络信息生态链结构优化方略  

Strategy on Structure Optimization of Network Information Ecological Chain

作　　者：娄策群[1,2] 余杰[1,2] 聂瑛[1,2] 

机构地区：[1]华中师范大学湖北省电子商务研究中心,武汉430079 [2]华中师范大学信息管理学院,武汉430079

出　　处：《图书情报工作》2015年第22期6-11,共6页Library and Information Service

基　　金：国家社会科学基金重点项目"网络信息生态链发展机制与优化管理研究"(项目编号:11AZD114)研究成果之一

摘　　要：[目的 /意义]通过对网络信息生态链结构优化的内容、原则与措施的研究,为网络信息生态链的结构优化提供借鉴。[方法 /过程]在对学界已有研究成果进行借鉴的基础上,结合信息生态理论、结构优化理论,采用逻辑分析方法,总结网络信息生态链结构优化的内容,并对结构优化的原则与措施进行深入探索。[结果 /结论]认为网络信息生态链结构优化包括节点素质优化、节点连接优化、节点组合优化、节点关系优化4个方面,其优化应遵循功效导向、整体优化、动态调整、突出重点的原则;据此,针对4项优化内容提出相应的优化措施。[ Purpose/significance ] Through the research on the contents, principles and measures of structural opti- mization of network information ecological chain, to provide reference for the structure optimization of network information ecological chain. [ Method/process ] Based on the analysis of existing academic results, combined with information ecolo- gy theory and structure optimization theory, use logical analysis approach, summarize content which the structural optimi- zation of network information ecological chain, and explores the principles and measures of structure optimization deeply. [ Result/conclusion ] The content of structure optimization on network information ecological chain includes the following four aspects： nodes quality optimization, nodes connection optimization, nodes combination optimization and nodes rela- tionship optimization. The principles we must follow are ： efficacy - oriented, global optimization, dynamic adjustment and highlighting the key points. And the paper has put forward corresponding optimization measures in view of the four optimi-zation content.

关 键 词：网络信息生态链 结构优化 优化内容 优化原则 优化措施 

分 类 号：G201[文化科学—传播学]