论名人效应在阅读推广人机制中的应用价值——“Premier League Reading Stars”项目的启示  

Application Value of Celebrity Effect on Nationwide Reading Promoter System:A Case Study of Premier League Reading Stars

作　　者：夏立新[1] 李成龙[1] 孙晶琼[1] 

机构地区：[1]华中师范大学信息管理学院,武汉430079

出　　处：《图书情报工作》2015年第22期141-147,共7页Library and Information Service

摘　　要：[目的 /意义]借鉴英国"Premier League Reading Stars"项目先进经验,助力我国阅读推广人建设。[方法/过程]分析我国现有阅读推广人建设的不足,剖析"Premier League Reading Stars"成功机理,从而为我国阅读推广人建设提供建议。[结果 /结论]建议将名人纳入到阅读推广人队伍中;细化阅读推广人类别,注重不同阅读推广之间的合作互助;阅读推广人的选拔中注重名人身份特征与群体阅读需求的一一对应;通过名人效应来激活全民阅读激励机制。[ Purpose/significance I This study aims to learn from the advanced experience of ＂League Reading Stars Premier＂ in the UK, and to help China to construct the system of reading promoter. [ Method/process] Based on summa- rizing the shortage of reading promoter system in China, and analyzing the successful experience of ＂League Reading Stars Premier＂, this paper provides suggestions for the construction of reading promoter system. [ Result/conclusion] It suggests to ： 1 ） bring celebrated people become members of the reading promoter system ; 2） category the reading promoters in de- tail and pay attention to the cooperation and mutual assistance between them; 3 ） focus on celebrity endorsers＇ identity characteristics meet the reader＇ s demands in selecting reading promoters; 4） use ＂celebrity effect＂ to activate the incen-tive mechanism of nationwide reading.

关 键 词：名人效应 阅读推广人 全民阅读 Premier LEAGUE READING STARS 

分 类 号：G252.17[文化科学—图书馆学]