可持续营销理念在电商发展中的应用及价值  

The Application and Value of Sustainable Marketing Theory in E-commerce Business

作　　者：杨永超[1] 

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164

出　　处：《改革与战略》2015年第12期141-145,共5页Reformation & Strategy

摘　　要：将可持续营销理念从传统商业领域移植到电商领域,面临着层层挑战。可持续营销理念在电商中的应用主要体现在观念、制度、营销行为、社会监督、互联网O2O营销模式和网络直销模式等方面。信息流、物流、资金流和生态环境是未来可持续营销理念在电商发展中的价值所在。企业、商家、消费者和政府四方应从绿色营销、人性化营销、个性营销、适度营销和关系营销五个方面进行改进,以可持续型的电商发展模式推动经济、社会及生态的共同进步。At present, the application of sustainable marketing concept in electricity suppliers is mainly reflected in the concept, system, marketing behavior, social supervision, Internet O2O marketing model and network marketing model, and so on. Information flow, logistics, capital flow and the ecological environment is the future of sustainable marketing ideas in the development of electricity suppliers. Enterprise, merchant, consumer and the government should improve the development of green marketing, personalized marketing, personalized marketing, moderate marketing and relationship marketing, so as to promote development of economy, society and ecology by sustainable e commerce business.

关 键 词：可持续营销理念 电商 价值 

分 类 号：F724.6[经济管理—产业经济]