大数据背景下商业模式创新系统演化机理研究——以淘宝网为例  

Research on the Evolution Mechanism of Business Model Innovation System under the Era of Big Data:Taking Taobao as the Example

作　　者：庄永耀[1] 赵雅光[1] 

机构地区：[1]昆明理工大学管理与经济学院,昆明650093

出　　处：《价值工程》2016年第6期4-7,共4页Value Engineering

摘　　要：随着大数据时代的发展,瞬息万变的商业环境为企业的商业模式提出了更高的要求,企业只有进行商业模式创新才能在大数据时代竞争中存活下来。本文主要通过对企业商业模式创新系统的复杂性和演化特征,动力机制,适应性学习机制,涌现机制进行研究,分析大数据背景下,企业商业模式创新系统如何与商业环境进行发展和创新的。另外,本文还通过淘宝网的实证研究,研究淘宝网的商业模式创新系统的复杂性,演化特征,动力机制等。With the development of the era of big data, the rapid changes of business environment put forward higher requirements for the business model of the enterprise. Only the business model innovation of the enterprise can survive in the competition under the era of big data. This paper mainly studies the complexity and evolution characteristics, dynamic mechanism, adaptive learning mechanism and emergence mechanism of the innovation syste of enterprise business model to analyze how do the innovation system of business model to develop and innovate with the business environment in the background of big data. In addition, this article also studies the complexity,evolution characteristics and dynamic mechanism of the Taobao＇s business model innovation system by the empirical researches of Taobao.

关 键 词：大数据 商业模式 创新系统演化机理 

分 类 号：F49[经济管理—产业经济]