景德镇网络陶瓷市场营销策略研究  

A Study on the Network Marketing Strategy of Jingdezhen Ceramic

作　　者：高惠凡[1] 邱嘉冀 

机构地区：[1]景德镇学院艺术设计学院,江西景德镇333000

出　　处：《景德镇学院学报》2016年第1期31-35,共5页Journal of JingDeZhen University

基　　金：2014年景德镇市科技计划项目课题"景德镇网络陶瓷市场发展的相关研究"成果

摘　　要：近年来网络市场的兴起给景德镇陶瓷营销带来了新机遇,网络市场对景德镇陶瓷市场营销已经产生了深刻影响,景德镇陶瓷企业及个体经营者都应当抓住这次机遇,在各方支持下,制定行之有效的策略以发展壮大景德镇网络陶瓷市场。In recent years, the rising of the Internet market has brought new opportunities to the Jingdezhen ceramic marketing. Network market has produced profound influence on Jingdezhen ceramic marketing. With the support of various parties, Jingdezhen ceramic enterprises and individual operators should seize the opportunity to formulate effective strategies so as to develop Jingdezhen ceramic network market.

关 键 词：景德镇 网络市场 陶瓷营销 策略 

分 类 号：F724.6[经济管理—产业经济]