促进陶瓷文化旅游新模式——将旅游业引入陶瓷产业链  

Promoting the New Mode of Ceramic Culture Tourism——Introduce Tourism into Ceramic Industry Chain

作　　者：吴丹妤[1] 吴煜[1] 

机构地区：[1]景德镇陶瓷学院,江西景德镇333000

出　　处：《景德镇学院学报》2016年第1期36-40,共5页Journal of JingDeZhen University

基　　金：2014年景德镇科技局社会发展项目:"景德镇艺术瓷产业链构建与旅游业结合的研究--以海外市场体制为借鉴";2014年景德镇社会科学规划项目"景德镇陶瓷艺术文化旅游资源开发研究--以日本陶瓷文化旅游为借鉴"阶段性成果

摘　　要：随着第三产业逐渐成为经济社会发展新的增长点,旅游消费也愈加火热,而国人对于生活品质的追求越来越高,从过去的能出门旅游就很满足,到现在出游的选择日渐个性化、自由化,旅游的消费呈现出多元化的拓展趋势。景德镇作为一个有着"千年窑火"、"皇帝御赐"、"古代地图特别标注"、"民间手工艺之都"的城市能否从发展旅游业中获得新的战略突破呢?本文就此话题加以探讨。With the tertiary industry becoming the new source of economic growth and social development, tourist consumption surges dramatically. Since the Chinese people seek increasingly high quality of life, their choices of tourism change accordingly. In the past, they were satisfied wherever they traveled. But now, their choices of tourism are somewhat personalized and liberalized. As a result, tourist consumption presents a trend of diversity. Whether Jingdezhen, as a city boasts ＂Millennium Kiln Fire＂, ＂Emperor＇s Appraisal＂, ＂Special Mark in the Ancient Map＂ and ＂the Capital of Folk Handicraft＂, can make strategic breakthrough in developing tourist industry？

关 键 词：陶瓷 文化旅游 产业 

分 类 号：F590.6[经济管理—旅游管理]