Media Narratives and the Conceptualization of Tea： A Case Study of Teavana＇s Oprah Chai Tea  

作　　者：Shu-Ling Chen Berggreen Giulia Evolvi Nicolene Durham 

机构地区：[1]University of Colorado, Boulder, USA [2]National Renewable Energy Laboratory, Golden, Colorado, USA

出　　处：《Journalism and Mass Communication》2016年第1期1-11,共11页新闻与大众传媒（英文版）

摘　　要：More than just a drink, tea embodies social, cultural, economic and political meanings through time and across cultures. There is an essential tie between media and this meaning-making process. Media often create and carry the visions of health, nature, tranquility, and prosperity offered by tea. This mediated imaginary seems to persist even in the face of vast human inequalities and suffering and irreversible negative environmental impacts through the current practice of tea production under global conglomerates. Through textual analysis of media narratives of Teavana, a well-known tea brand, this project explores how media＇s mythic narratives potentially naturalize and celebrate the current production practice and the conspicuous consumption of tea, and silence the human suffering and environmental destruction endured, in order to gratify the very practice and consumption promoted by media.

关 键 词：TEA media narratives Teavana OPRAH metabolic rift treadmill of production theory tea laborers 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术] TS272.4[自动化与计算机技术—计算机科学与技术]