“互联网+”时代本土电影产业的发展路径与机制创新  

“Internet +”Era: Development Path and Mechanism Innovation of Local Film Industry

作　　者：项仲平[1] 王冰雪[2] 

机构地区：[1]浙江传媒学院 [2]浙江传媒学院戏剧影视研究院

出　　处：《浙江传媒学院学报》2016年第1期52-56,151,共5页Journal of Zhejiang University of Media & Communications

基　　金：2015年度国家社科基金艺术学重大招标项目"‘中国梦’影视创作与传播策略研究"(15ZD01)的阶段性研究成果之一;浙江省社会科学重点研究基地--传播与文化产业研究中心;浙江省重点创新团队--国际影视产业发展研究中心课题"华莱坞电影理论研究:以国际传播为视维"(ZJ14Z02)的成果之一

摘　　要："互联网+"时代,本土话语、本土意识崛起,新传播形态带来的社会变迁与汇聚使得电影产业正呈现出从全球到本土更为广泛的传播趋势。进入"后融合时代",本土电影产业化发展建设需要融入新时期电影产业发展的思维和多元平台,借力互联网时代的发展思维与机制创新,通过多方互动和良性传播创造更加积极多样的产业化发展空间,将整个社会发展中的重大现实问题置入具体地方想象之中,拓展更为丰富的电影内容与题材,进一步强化产业化意识、网络化理念,共同推进本土电影产业生态的突破性发展,带动整体产业链的共生共荣,寻求更广阔的成长空间与前行愿景。In the 'Internet +'Era,the native discourse,the rise of local consciousness,social change and convergence brought about by new communication forms,caused the film industry to show a much wider spread from global to local trends. Indigenous movie industrialization construction needs to be integrated into the ways of thinking and multiple platforms developed by the new era film industry,borrowing from the ways of thinking and mechanism innovation of the Internet era,creating a more positive and varied industrialized development space through interactive and virtuous communication,moving the important practical issue in the development of society as a whole in the specific local immigration,creating richer content and themes for movies,to further strengthen the awareness of industrialization,the concept of network,to jointly promote the breakthrough of local film industry ecology,driving the coexistence and co-prosperity of the whole industry chain,seeking a broader space to grow up and vision to move forward.

关 键 词：“互联网+” 本土电影 产业化 创新机制 全球传播 

分 类 号：J992[艺术—电影电视艺术]