基于隐喻的移动设备图形用户界面设计  

Metaphor-based design of graphical user interface for mobile device

作　　者：高云[1] 尚利[1] 彭易欢 

机构地区：[1]四川大学制造科学与工程学院,四川成都610065

出　　处：《机械》2016年第2期22-25,共4页Machinery

基　　金：德阳装备制造业服务型制造协同平台建设(0030205419402)

摘　　要：隐喻的本质是"相似性"的视觉传达,以服务人的需求为核心,通过人性化、情感化的体验使产品使用自己的语言与用户交流,不仅降低了用户的认知负担,更提供了情感引导。通过引用银杉户外APP图形用户界面设计的案例,分析了隐喻设计中拟物化设计、线索式引导与构筑隐喻环境这三种隐喻形态的使用原理和图形隐喻设计的三原则:符合设计的功能与目的、隐喻的一致性、跨文化认同性在设计中的具体运用,综合表现了隐喻设计在实际运用中所达到的引导认知效果。The essence of metaphor is the similarity of visual communication while the core is to serve human＇s requirements. Through humanized and emotional experience to let products use their own language to communicate with users. It not only reduces the cognitive burden of users, but also provides emotional guidance. This article through citing the cases of the graphical user interface design of Yinshan Outdoors to analyze three applied principles of skeuomorphism, the guidance of clues and building metaphorical environment. Therefore, the three principles are according with the function and purpose of design, metaphorical consistency and the specific application of cross-culture identities in the design. The metaphor design in practical applications has been demonstrated comprehensively in this article in order to show the guidance and the cognitive effect.

关 键 词：移动设备 图形用户界面 隐喻设计 

分 类 号：TB472[一般工业技术—工业设计]