产业竞争情报视角的国外风电装备制造标杆企业“走出去”的方法及启示  

Studies on the Ways That Foreign Benchmark Manufacturers of Wind Turbines "Going Abroad" to Oversea Markets and Its Inspiration from the Perspective of Industry Competitive Intelligence

作　　者：陈峰[1] 

机构地区：[1]中国科学技术信息研究所,北京100038

出　　处：《情报杂志》2016年第1期27-31,共5页Journal of Intelligence

摘　　要：[目的/意义]在产业竞争情报理论方法思想指导下,面向我国本土风电装备制造企业"走出去"定标比超的需要,遴选了维斯塔斯等七个国外优秀风电装备制造"走出去"企业,以这七家企业为标杆,研究其"走出去"到海外市场拓展经营的方法。[方法/过程]通过目标公司官方网站、风能产业专业媒体、风能产业网站、专业咨询公司研究报告等公开信息渠道,以及参加风能展览会、与企业座谈并现场参观、访谈咨询风能专家等方法,完成了所用文献资料和数据的收集分析工作。[结果/结论]将国外优秀风电装备制造标杆企业"走出去"的方法归纳总结为三种:产品"走出去";通过到海外生产、研发及运营"走出去";通过在海外目标市场提供风电解决方案实现"走出去"。给出了研究结果对我国本土风电装备制造企业"走出去"的启示。[ Purpose/Significance ] Under the guidance of industry competitive intelligence methodology, aiming to provide the industry competitive intelligence products to meet the need of benchmarking by native manufacturers of wind turbines of China, seven foreign benchmark manufacturers of wind turbines are selected： Vestas Wind System A/S, Gamesa Corporación Tecnológica S. A. , GE wind, Nordex AG, Suzlon Energy Limited Company, Siemens AG and ENERCON GmbH. Taking the seven companies as benchmark enterpri- ses, this paper studies their ways of ＂going abroad＂ to oversea markets. [ Method/Proeess ] The newest data, facts and information about target benchmark enterprises are collected from their websites, portal website, reports, papers, documents, visiting exhibitions etc. , and via interviewing experts also. [ Result/Condusion ] the ways about benchmark enterprises ＂going abroad＂ to oversea markets are then cate- gorized into three types： marketing their products oversea; doing businesses about production, R＆D, operation etc. Oversea; and provi- ding the wind energy solutions. Inspiration of findings to native Chinese manufacturers of wind turbines are given in the end.

关 键 词：产业竞争情报 风能装备 “走出去”战略 定标比超 

分 类 号：G350[文化科学—情报学]