微时代网络营销创新策略研究  

Research on the Innovation Strategy of Network Marketing in Micro Era

作　　者：温赟[1] 

机构地区：[1]常州旅游商贸高等职业技术学校,江苏常州213000

出　　处：《湖北函授大学学报》2016年第2期86-87,167,共3页

摘　　要：随着微信、微博、微电影等一系列"微"事物的出现,我们正式进入了微时代。人们获取信息变得更加方便快捷,也呈现出多元化的特点,因此,如何在微时代做好网络影响,成为人们关注的焦点。首先介绍了微时代的概念和特点,然后介绍了微时代的网络营销,最后提出了微时代网络影响的创新策略。With the appearance of micro channel,microblogging,micro film and a series of micro things,we officially entered the micro era. People get information more convenient and fast,and it also presents the characteristics of diversification. So,how to make the network influence in the micro age has become the focus of people＇s attention. Firstly,the concept and characteristics of the micro- age,and then the network marketing of the micro- age are introduced.

关 键 词：微时代 网络营销 创新策略 

分 类 号：F71[经济管理—产业经济]