图书馆文化品牌建设案例研究——以重庆工商大学图书馆“翠湖文化”为例  

The Construction of Library Culture Brand : A Case Study of “Cuihu Culture ”of Library of Chongqing Technology and Business University

作　　者：张必兰[1] 

机构地区：[1]重庆工商大学图书馆

出　　处：《图书馆学研究》2016年第3期15-18,共4页Research on Library Science

摘　　要：图书馆文化品牌的打造有助于提高整体竞争力和影响力。文章以重庆工商大学"翠湖文化"品牌建设为例,从理念、内容构建、栏目设计以及品牌建设方案进行了论述。The cultural brand of university library helps improve its overall competitiveness and influence. Taking the construction of ＂Cuihu Culture＂ of Chongqing Technology and Business University as an example, the essay discusses on how to build the cultural brand of library from the idea, content, column design, and brand-building programs.

关 键 词：高校图书馆 文化品牌 翠湖文化 

分 类 号：G258.6[文化科学—图书馆学] G251