大众传媒视域下新生代农民工城市化问题研究  

A Study on the Urbanization of New-Generation Rural Workers from the Perspective of Mass Media

作　　者：张莉[1] 苏志敏[1] 

机构地区：[1]西安石油大学思想政治理论教学科研部,陕西西安710065

出　　处：《西安石油大学学报（社会科学版）》2016年第1期109-112,共4页Journal of Xi’an Shiyou University:Social Science Edition

基　　金：陕西省教育科学规划课题(SGH12304)

摘　　要：大众传媒作为"第四种权力",在新生代农民工城市化转型中起着重要的参照作用。与普通受众相比,大众传媒对新生代农民工的消极影响更为突出,主要表现在有效信息的选择困惑及媒体话语权缺失等方面。针对这一现象,结合新生代农民工媒介素养特点,提出改变媒体精英模式的惯性思维,建立有针对性的媒介服务体系和适当倾斜的媒介评估体系,采取吸引农民工平等参与等措施,为新生代农民工在城市站稳脚跟夯实心理支柱与组织保障。Mass media,as ＂ the Fourth Power＂,takes the key reference role in the urbanizing transition of new- generation rural workers. Mass media has more prominent negative influence on new- generation rural workers than general audience,which was mainly embodied in the aspects of selective confusion of effective information,lack of media right of speech and so on. In view of this phenomenon and combined with media literacy characteristics of new- generation rural workers,some measures are put forward,which include changing the inertial thinking of media elite model,establishing the targeted media service system and the media assessment system appropriately directed to them,and absorbing them in equal participation,for the purpose of offering them psychological support and organization guarantee in their urbanization.

关 键 词：大众传媒 新生代农民工 城市化 知沟理论 

分 类 号：C912.81[经济管理]