互联网思维对油品销售企业客户管理的影响及对策  

Influence of Internet Thinking on Customer Management of Oil Products Sales Enterprises and Countermeasures

作　　者：牟琳[1] 

机构地区：[1]中国石化广东石油分公司,广东广州510620

出　　处：《石油库与加油站》2016年第1期39-42,共4页Oil Depot And Gas Station

摘　　要：从互联网思维模式的基本定律出发,全面分析了传统油品销售和互联网思维下油品销售的企业和客户关系,提出了构建互联网化客户管理思维,分别从客户定位、维护方式、维护态度等方面,对互联网思维在直分销客户管理中的应用提出了解决思路和应对措施,为传统油品销售企业新时期转型提供了借鉴。Starting from the basic law of internet thinking mode,the relationships of oil sales enterprise and customer under the traditional oil sales mode and the internet thinking mode are comprehensively analyzed.The construction of internet- based customer management thinking is proposed.The solutions and countermeasures for application of internet thinking in the direct distribution customer management are presented from the aspects of customer positioning,maintenance means,and maintenance attitude,respectively,providing a reference for transformation of traditional oil sales enterprise in the new period.

关 键 词：油品销售 互联网 客户关系 对策 

分 类 号：F426.22[经济管理—产业经济]