制造业产品服务系统的价值链设计与重构——基于杭氧的案例研究  

Value Chain Design and Reorganization of Chinese Manufacturers' Product Service Systems:A Case Study of Hangyang

作　　者：寿涌毅[1] 王伟姣[1] Dmitrij Slepniov 

机构地区：[1]浙江大学管理学院,杭州310058 [2]奥尔堡大学商业与管理系

出　　处：《管理评论》2016年第2期230-240,共11页Management Review

基　　金：国家自然科学基金项目(71472166);欧盟第七框架项目(295130)

摘　　要：服务化是制造业企业转型升级的重要方式。本文选取杭州杭氧股份有限公司作为中国制造业服务化的范式案例进行研究,以价值链活动为分析单元,对比分析杭氧不同产品服务系统所对应的不同价值链。研究发现:制造企业的服务化战略应结合实际情况选择不同模式,形成合理的产品服务系统组合。制造企业应针对各自的服务化战略设计相应的价值链,当采用的产品服务系统组合存在多种模式时,可共享部分价值链环节以提高资源利用率。在价值链设计上,应优先关注接近客户的价值链环节,通常距离客户较近的价值链环节需要更多定制化,而距离客户较远的价值链环节可以更方便地跨产品服务系统进行共享。企业在服务化转型过程中,需要随着产品服务系统组合的演进逐步进行价值链的重构,以实现产品服务系统的持续改善。本文基于杭氧案例所总结的产品服务系统价值链设计与重构规律,对我国制造企业实施服务化转型具有参考价值。Servitization is an important path of the transformation and upgrading of manufacturers. This paper selects Hangzhou Hangyang Co. Ltd. as a paradigmatic case in the context of Chinese manufacturing servitization. The research conforms to case study principles and focuses on value chain activities as the analysis unit. A comparative analysis on Hangyang＇ s value chains within different product service systems is conducted. The paper has some important findings： Manufacturers should form their servitization strategy according to their competitive conditions and select a reasonable and feasible product service system portfolio. Manufacturers should design an appropriate value chain corresponding to its servitization strategy and share some value chain activities among product service systems to improve re- source utilization. As to value chain design, manufacturers should pay more attention to value chain activities close to customers since these activities require more customization while activities remote to customers are more convenient to share among product service sys- tems. In the process of servitization, manufacturers should reorganize value chain activities along with the evolution of product service system portfolio so as to realize continuous improvement of product service systems. Based upon Hangyang＇ s case study, this paper concludes some managerial insights on value chain design and reorganization for product service systems, which could benefit the servitization of other Chinese manufacturers.

关 键 词：服务化 产品服务系统 价值链 

分 类 号：F426.4[经济管理—产业经济] F273