国内近十年来乡村旅游产品研究综述  

Literature Review of Domestic Research on Rural Tourism Products over the Past Decades

作　　者：姚长宏[1] 张然[1] 

机构地区：[1]首都师范大学资源环境与旅游学院,北京100048

出　　处：《首都师范大学学报（自然科学版）》2016年第1期94-98,共5页Journal of Capital Normal University：Natural Science Edition

基　　金：国家自然科学基金项目(41401156)

摘　　要：乡村旅游正成为国内旅游新的增长极,也是国内旅游学者、专家研究的热点之一.本文通过分析近十年来国内发表的143篇乡村旅游产品研究文献,梳理和对比了乡村旅游产品的概念、体系、分类、开发、营销等五个研究范畴.每个方面,前人均做出了积极的探索,取得了丰硕的研究成果,但也存在一些不足和薄弱之处,主要体现在定量方法、研究视角、理论探索等方面.鉴于此,本文也针对性的提出相关研究的主要方向以及创新要领,以期对后续研究有所裨益.Today, rural tourism is becoming a new growth pole in domestic tourism, and study of rural tourism has become an academic hotpot for tourism scholars. By reviewing 143 academic papers about rural tourism products over the past decade, this paper summarized and compared existing research results about rural tourism from aspects of CONCEPT, SYSTEM, CATEGORIES, DEVELOPMENT and MARKETING. In the CONCEPT part, this paper summed the concept of rural tourism up from the objective and subjective angles of views. Through the research of this paper, it is showed in the text that in every aspect of these five parts, scholars hve got abundant achievements. However, some aspects of existing studies still need to be improved, mainly manifested in lacking of quantitative study and comparative study. Based on these, this article then suggested the possible research areas and innovations of future rural tourism study, for the purpose of offering a further thought for the related studies and benefiting the rural tourism researches in the future.

关 键 词：近十年 乡村旅游产品 研究综述 

分 类 号：F590.3[经济管理—旅游管理]