美国商标法中的更正广告制度及其启示  

The Correction Advertising System in American Trademark Law and its Enlightenment

作　　者：李国庆[1,2] 

机构地区：[1]河南省高校人文社科重点研究基地 [2]中原工学院知识产权学院

出　　处：《知识产权》2016年第2期110-116,共7页Intellectual Property

基　　金：2014年教育部人文社会科学研究青年基金项目《反不正当竞争法视域下的商誉保护研究》(14YJC820027)的阶段性研究成果

摘　　要：美国更正广告制度最初仅仅是维护消费者利益的一种行政命令,其后扩大适用于因虚假广告引发的商誉侵权纠纷。美国法院既可判决被告发布更正广告,又可判决被告就原告已经发布或即将发布的更正广告的广告费用进行赔偿。当法院判决被告赔偿原告已支付的更正广告费用时,法院一般认可原告已发布的更正广告之费用数额;当法院判决原告于判决后发布更正广告时,法院对此更正广告费用额度有一定限制。我国法律应当认可商标权人针对商誉侵害发布更正广告的权利,并让被告承担更正广告费用。The system of correcting advertising in the United States is just a kind of administrative order to safeguard the interests of consumers initially, subsequently it was applied to goodwill infi＇ingement caused by false advertising. The United States Court may judge the defendant to issue corrective advertisings or compensate the costs of corrective advertisings that the plaintiff has issued or will release. The court usually sentence the defendant to compensate the costs of advertising that the plaintiff has paid, and make certain restrictions to costs of corrective advertising that the plaintiff pay after the verdict. We should recognize the right of the trademark owner to issue the corrective advertising and let the defendant bear the cost.

关 键 词：虚假宣传 商誉 更正广告 消除影响 

分 类 号：D971.2[政治法律—法学] D923.43