高铁快运市场定位及产品谱系设计  

Market Positioning and Product Spectrum Design of High-speed Railway Express

作　　者：刘启钢[1] 丁小东[2] 周凌云[1] 叶飞[1] 

机构地区：[1]中国铁道科学研究院运输及经济研究所,北京100081 [2]西南交通大学交通运输与物流学院,四川成都610031

出　　处：《铁道运输与经济》2016年第2期12-16,共5页Railway Transport and Economy

基　　金：中国铁路总公司科技研究开发计划重点课题(2014X011-A)

摘　　要：系统分析我国快递市场需求及主要竞争对手产品参数,结合我国高铁快运发展现状,提出高铁快运的市场定位和产品谱系,在短途运输中发展当日达、次晨达产品,在中长距离运输中发展次日达产品;在此基础上,提高当日达、次晨达产品的比例,下调隔日达产品的比例,提出高铁快运产品谱系设计策略,采用多种载运方式实现运力配置,加强高铁快运市场竞争力。This paper makes systemic analysis on the demand of Chinese express market and the product parameters of the major competitors, combining with development status of high-speed railway express in China, the paper puts forward the market positioning and product spectrum of high-speed express, which means： developing the intraday and next-morning arrival products for short-distance transportation, and developing next-day arrival product for middle-distance and long-distance transportation; based on above, increasing the proportion of intraday and next- morning arrival products and reducing the proportion of overnight arrival product. The paper also puts forward the strategies of product spectrum design of high-speed railway express and the way of realing transport capacity configuration by multiple carring modes, so as to strengthen market competitiveness of high-speed railway express.

关 键 词：高铁快运 市场定位 产品设计 

分 类 号：U238[交通运输工程—道路与铁道工程] F252.8[经济管理—国民经济]