旅游型新农村功能重构:从木桶效应到图钉效应  

Functional Reconstruction of Tourism-based Countryside:From the Cask Effect to the Pushpin Effect

作　　者：徐清[1] 

机构地区：[1]浙江工商大学旅游与城市管理学院,浙江杭州310018

出　　处：《商业经济与管理》2016年第2期89-97,共9页Journal of Business Economics

基　　金：教育部人文社会科学基金项目"长江三角洲农村居民旅游目的地选择行为及出游力提升战略研究"(10YJA790005);浙江省社科联基金项目"旅游型新农村价值再造和功能重构研究:新型城镇化背景"(2014N102)

摘　　要：旅游型新农村是当前推动新农村建设的有效模式之一,随着新型城镇化的快速推进和乡村旅游的蓬勃发展,传统农村不再仅仅承担居住和生产两大主要功能,面临着功能整合、转型和重构的考验。文章通过分析新形势对旅游型新农村功能重构的紧迫性和木桶效应下的传统农村功能依赖及缺陷,运用管理学的木桶效应到图钉效应的理论嫁接和应用,对旅游型新农村的主要功能进行重构,提出以居住、旅游服务(含社区配套)为核心,以环境保护、解决就业、文化传承为主的功能重构体系。探讨图钉化旅游型新农村功能重构路径,通过旅游服务中心的资源调配、社区邻里中心的多元共享、智慧旅游的协同创新等手段,增强新农村的核心竞争力,为旅游型新农村产业转型、社区公共服务、环境保护等提供新的理论指导和提升对策。The tourism-based new countryside is one of the effective models to promote the construction of new countryside. As the new type urbanization accelerates and the rural tourism develops vigorously, the traditional countryside bears not only the two main function of residence and production but also faces the test of functional integration, transformation and reconstruction. By analyzing the urgency of reconstructing tourism-based countryside required by the new circumstances and the functional dependence and defect of traditional countryside under the cask effect, this paper conducts theoretical combination and application of the cask effect and the pushpin effect from management to reconstruct the main functions of new tourism-based countryside and propose the function- al reconstructing system with residence and touring service （including community service） as the core and environment protection, providing job opportunities and cultural inheriting as the main focus. The functional reconstructing way of the pushpin-type tourism-based countryside is explored to enhance the core competitiveness of new countryside though methods including resource allocation of the touring service center, multiple sharing of the community neighboring center and the collaborated innovation of smart tourism etc. This paper provides new theoretical guidance and improvement strategies for areas including industrial transformation of tourism-based countryside, public service of community and environment protection etc.

关 键 词：旅游型新农村 转型 功能重构 木桶效应 图钉效应 

分 类 号：F592.3[经济管理—旅游管理]