中国消费者使用盗版软件影响因素研究:一个整合模型的分析框架  

Influence Factors for Software Privacy in China: an Integrated Model Analysis Framework

作　　者：林旭东[1] 程林[1] 

机构地区：[1]深圳大学管理学院,广东深圳518060

出　　处：《深圳大学学报（人文社会科学版）》2015年第6期86-92,共7页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：国家自然科学基金项目(71371127);国家软科学计划项目(2013GXS4D138);教育部人文社科规划基金项目(13YJA630050)

摘　　要：在计划行为理论和道德决策理论的基础上,论文考虑了价格、增值服务等因素,从社会层面、正版软件企业层面和个体层面的整合视角来探究中国消费者使用盗版软件的影响因素。利用结构方程模型进行假设的路径分析,结果显示,"分享"的文化价值观念和感知有用性对中国软件使用者盗版态度的产生有着显著的正向影响,进而作用于盗版意向的产生,而社会道德风气、法律、正版软件价格和增值服务在盗版意向的形成过程中具有弱相关关系。最后,针对研究结果,提出了相应的盗版控制建议和对策。Based on the theory of planned behavior （TPB） and ethics theory, this paper discusses the factors such as price of legitimate software and value-added services. Taking into account society at large, legitimate software enterprises, and individuals, the paper probes into the factors for software privacy in China from an integrated perspective. We use the structural equation model （SEM） for causal analysis. The result shows the cultural value of ＂sharing＂ and perceived usefulness has significant positive impact on the attitude of China＇s software users toward piracy, and may trigger privacy intention. However, the factors as social morality, law, the price of legitimate software, and value-added services are only weakly related to privacy intention. Finally, in view of the research finding, the paper suggests some countermeasures against software piracy.

关 键 词：整合视角 盗版软件 盗版意向 结构方程模型 

分 类 号：F224.33[经济管理—国民经济]