大学生网络社团生存现状及发展策略研究  

Research on Existence Status and Development Strategy of Undergraduate Network Communities

作　　者：林岳新[1] 李君霞[1] 田甜[1] 

机构地区：[1]汕头大学,广东汕头515041

出　　处：《山东青年政治学院学报》2015年第6期70-76,共7页Journal of Shandong Youth University of Political Science

基　　金：广东省青少年和青少年工作研究重大立项课题(2014WT013);广东省高校德育创新项目(2015DYYB091)

摘　　要：随着数字化技术的迅猛发展和广泛应用,人类社会迈进了信息时代。信息数字化技术给人们提供工作、学习和生活等方面方便、快捷的同时,它以网络微信、QQ、视频等独特的形态呈现在人们面前,依附着这种新的形态,随着以群为单位作为平台的新的交往方式深得大学生们的热捧,大学生网络社团如雨后春笋。这种有别于传统大学生社团的生存现状如何?怎样引导其发展?通过对大学生的调查,了解大学生网络社团的生存现状:大学生网络社团吸引力强,但成员不稳定;虚拟的社团成员,游于管理边缘问题;边缘社团的边缘管理问题。为确保大学生网络社团的健康发展,我们认为高校必须:创新管理观念;建立管理机制;优化大学生网络社团的运行机制。with the rapid development of digital technology and its extensive application, man has come into the information era. Digitized information technology makes people＇s life, learning and work more convenient and efficient. As the appearance of the new intercourse manner - group community new digitized information technologies such as we - chat, QQ and instant video communications are much more popular among college students, which bring about more undergraduate network communities. Clearly, this new kind of undergraduate communities is quite different from traditional ones. What is their existence status？ How to guide its development？ This paper tries to reveal undergraduates＇network communities＇survival status basing on the investigation for college students. The attraction of undergraduate network communities is strong. However, their components are unstable. Virtual members are on the margin of regulation. The regulation of marginalized network communities has many problems. For ensuring the healthy development of undergraduate network communities, colleges and universities should innovate of management ideas, establish new management systems and optimize their operation mechanisms.

关 键 词：大学生 网络社团 生存现状 发展策略 

分 类 号：C912.8[经济管理]