农户对农业社会化服务需求的影响因素研究--浙江蔬果主产地实证  

Farmers' Demands for Agricultural Socialization Service and Influence Factors——Empirical Study on Fruits and VegetablesProducing Area of Zhejiang Province

作　　者：万国伟[1] 万迈[2] 安部淳[3] 

机构地区：[1]浙江树人大学现代服务业学院,浙江省现代服务业研究中心,杭州310015 [2]浙江树人大学管理学院,浙江省现代服务业研究中心,杭州310015 [3]日本岐阜大学应用生物科学部,日本岐阜501-1193

出　　处：《农业经济与管理》2016年第1期88-96,共9页Agricultural Economics and Management

基　　金：浙江省哲学社会科学规划课题(15NDJC233YB);浙江省科技计划软科学项目(2014C35061);浙江省现代服务业研究中心课题(2014JDSZ02)

摘　　要：为探明蔬果主产地农户农业社会化服务需求的影响因素,选取浙江代表性蔬果主产地160户农户调研分析。研究表明,农户的学历、兼业情况、种植面积、务农人数、家庭主要收入来源、参加合作组织情况、生产资金借贷、农户对外部信息的认知程度对农户农业社会化服务需求有显著影响,而年龄、家庭人均收入、农产品销售方式、政府支持、农业技术获取等因素的影响则不显著。基于实证结果,提出加大政府扶持引导力度,协调各类农业社会化服务组织提高服务水平;加强宣传与教育,引导农户主动学习、自主成长,不断增加农业经营收入;努力提高合作组织服务水平,引导构建农民合作组织主导型的农业社会化服务体系的建议。In order to clarify farmers＇ demands for agricultural socialization service and influence factors, 160 farmers in the fruits and vegetables producing areas of Zhejiang Province were chosen as studying samples. Based on the field study and statistical analyses, some findings could be summarized as the followings： farmers＇ educational level, part-time agriculture or not, planting area, the number of farmers, main source of household income, participating in farmers＇ cooperative organization or not, production capital borrowing and information cognition degree,which had a significant influence on farmers＇ demands for agricultural socialization service. On the contrary, the influence of farmers＇ age, household per capita income, sales of fruits and vegetables, the supports from the governments and agricultural technology acquisition were not obviously. According to the empirical results, some suggestions were put forward as the following. It was necessary for governments to increase their supports and guidance to coordinate the various types of agricultural socialization service organizations; publicity and education for farmers should be strengthened so that the farmers could actively learn and grow up gradually and the farmers＇ cooperative organizations initiated agricultural socialization service system should be constructed as soon as possible.

关 键 词：农业社会化服务 需求 影响因素 农户 蔬果主产地 

分 类 号：F326.6[经济管理—产业经济]