我国农户信息需求与信息行为现状调查及分析  

Study on Status of Rural Residents' Information Demand and Behavior Based on the Questionnaire in China

作　　者：桂学文[1] 王中尧 桂恒[1] 柳娜[1] 

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《情报科学》2016年第3期66-70,共5页Information Science

基　　金：教育部人文社科项目(12YJA870005)

摘　　要：在对我国农户信息需求、信息行为现状进行全国性大规模抽样问卷调查的基础上,从信息需求动机与需求结构、信息获取行为与偏好、信息服务满意度等方面对我国农户的信息需求与信息行为现状与原因进行了分析,得出了我国农户信息需求动机丰富多元、信息获取渠道单一、信息利用偏好大众媒介和人际媒介、倾向互动指导、方便易用与通俗理解的渠道等结论。Based on the large-scale questionnaire for rural residents＇ information demand and behavior in china, and through the method of present situation research and causes analysis, this paper study on the rural residents＇ information demand and behavior focused on the information demand motivation, demand structure, information acquire behavior, infor- mation preference, information service satisfaction and so on. The results show these sides： they have diverse information demand motivation but just single information acquire channel, they prefer mass-medium and interpersonal medium in the information acquire ways, and they tend to the channels of interactive guide, getting and understanding easily.

关 键 词：信息需求 信息行为 信息偏好 信息获取途径 农户 

分 类 号：G252.0[文化科学—图书馆学]