对广东居民出境自由行旅游行为的分析——以某大型旅行社数据为例  

Analysis on Tourists Behavior of Outbound Individual Traveler around Guangdong- Taking Data form a Large Travel Agency

作　　者：黄丽英 李加军 

机构地区：[1]广州商学院,广东广州511363

出　　处：《旅游世界（旅游发展研究）》2016年第1期28-33,共6页

基　　金：本文受到广东省教育厅质量工程项目（项目号：SJJD201302）支持.

摘　　要：我国已成为世界第一出境旅游客源市场和第一出境旅游消费国，自助游已是出境旅游的主要形式。旅行社纷纷推出“机票＋酒店”为主的出境自由行项目，以满足游客出境旅游需求。本文以广东某大型旅行社出境自由行旅游系统数据为基础，通过问卷调查，分析了旅行社出境自由行游客特征、旅游行为，包括旅游目的地选择、旅游线路选择原因、参与的旅游项目、旅游花费、出游动机等，总结了出境游客行为特征，展望了未来出境旅游及传统旅行社的发展方向。China has become the world＇s first outbound tourist market and the first outbound tourism consumer countries. Self travel is the main form of outbound tourism, the study of the behavior of tourists travel abroad has important practical significance. Based on the data of large scale travel agencies in Guangdong, this paper analyzes the characteristics of travel agents, travel behavior, including destination choice, travel motivation, tourism projects, tourism spending, etc. Summarized the characteristics of the outbound tourism behavior, looking forward to the future development of the direction of travel.

关 键 词：出境自由行 旅游行为分析 广东 

分 类 号：F592.3[经济管理—旅游管理]