广东省社会资本办中医发展模式的探索与启示  

An Exploration and Revelation of the Development Patterns of Private Traditional Chinese Medical Institutions in Guangdong Province

作　　者：庞震苗[1] 饶远立[1] 陈沛军[1] 陈志明[1] 杨婷婷[1] 叶承槟 邹晓琦 张远超[1] 邱鸿钟[1] 

机构地区：[1]广州中医药大学经济与管理学院,广东广州510006

出　　处：《中国医院管理》2016年第3期14-15,共2页Chinese Hospital Management

基　　金：2015年广东省中医药局重点课题(20154005)

摘　　要：目的探索和总结社会资本办中医的经营发展模式和办中医经验,为进一步推进和发展社会资本办中医提供参考依据。方法通过实地调研,以目前已形成独特竞争优势的社会资本办中医医疗机构为典型。结果总结归纳出目前我国社会办中医的8种经营发展模式。结论社会资本办中医既要坚持中医药的特色与优势,又要结合自身优势,精准定位,形成核心竞争力。Objective To explore and summarize the development patterns and experience of establishing TCM institutions, which provide a reference based on promoting and developing nongovernmental invested TCM institutions. Methods Through field researching, the paper takes excellent nongovernmental invested TCM institutions for typical cases. Results Eight types of excellent nongovernmental invested TCM institutions are summarized. Conclusion To form the core competitiveness, nongovernmental invested TCM institutions should stick to characteristics and advantages of TCM, while accurate itself positioning and combine with their own advantages.

关 键 词：社会资本办中医 社会资本办医 发展模式 

分 类 号：R197.4[医药卫生—卫生事业管理]