新媒体时代的气象信息传播公共政策  

Analysis of Public Policies on Meteorological Information Dissemination in New Media Era

作　　者：彭莹辉[1] 刘立成[2] 叶梦姝[1] 辛源[1] 

机构地区：[1]中国气象局,北京100081 [2]湖北省气象局,武汉430074

出　　处：《阅江学刊》2016年第1期21-25,143,共5页Yuejiang Academic Journal

基　　金：2014年中国气象局软科学研究重点项目"新媒体气象信息传播的公共政策研究"([2014]D01)

摘　　要：新媒体时代,气象信息传播面临新的挑战。当前,公共政策对新媒体气象信息传播的引导不力,气象信息传播的规范性有待加强,传播技术比较滞后。新媒体时代气象信息传播公共政策的制定有以下六个重点:注重政府引导,明确新媒体气象信息传播的公共政策导向;吸引社会参与,促进新媒体气象信息传播的产业化发展;鼓励技术创新,提高新媒体气象信息传播的能力和水平;严把专业标准,提高社会化新媒体的气象信息传播质量;鼓励媒体融合,实现新媒体传播能力和效率的最大化;强化管理职能,明确新媒体气象信息传播的监管制度。This paper reviews the new challenges of meteorological information communication in new media era. Currently,due to the poor guidance of the public policy on the new media dissemination of meteorological information,the standard of meteorological information dissemination needs to be strengthened for the dissemination technology lags behind. Public policy of meteorological information dissemination in the new media era has the following six priorities: focusing on government guidance,clearing public policy-oriented information dissemination of new media; attracting social participation to promote the industrial development of meteorological information dissemination of new media; encouraging technological innovation to improve the capacity and level of new media meteorological information dissemination; sticking to professional standards to improve the quality of meteorological information dissemination of new media; encouraging media convergence to maximize the capacity and efficiency of new media; strengthen management functions,specifically regulatory system of meteorological information dissemination in new media.

关 键 词：新媒体 气象信息传播 商业性气象服务 公共舆论 公共政策 

分 类 号：P4[天文地球—大气科学及气象学] G206[文化科学—传播学]