基于价值链理论的商业银行核心竞争优势研究——招商银行个案  

Study on Commercial Bank's Core Competitive Advantage Based on Value Chain Theory——A Case Study of China Merchants Bank

作　　者：张超[1] 

机构地区：[1]西安邮电大学,陕西西安710061

出　　处：《征信》2016年第1期77-81,共5页Credit Reference

基　　金：陕西省软科学研究计划项目(2015KRZ001);陕西省社会科学基金(2015D031);教育部人文社科项目(10YJC630268);陕西省教育厅人文社科研究计划项目(11JK0166);西安培华学院校级项目(PHKT20150760)

摘　　要：招商银行是中国境内最具品牌影响力的商业银行之一,先后荣膺金融业界权威媒体授予的"最佳商业银行""最佳中资银行奖"等多项殊荣。基于价值链理论对招商银行的核心竞争优势进行系统分析,研究发现招商银行的核心竞争优势几乎覆盖价值链的整个环节,已形成了体系化的竞争优势。As one of the commercial banks with the most influential brand in China,China Merchants Bank has won so many awards given by authoritative media in financial industry as ＂the best commercial bank＂,＂the best Chinese-funded bank＂,etc. The paper conducts a systemic analysis on the core competitive advantage of China Merchants Bank based on value chain theory,and believes that the core competitive advantage of China Merchants Bank has covered almost the entire links for value chains and has formed the systematic competitive advantage.

关 键 词：商业银行 价值链 核心竞争优势 

分 类 号：F832.33[经济管理—金融学]