需求之维:大众排球运动形式的历史演变  

Dimension of Demand: Historical Evolution of Mass Volleyball Form

作　　者：李亚萍[1] 徐政权[1] 

机构地区：[1]苏州大学体育学院,江苏苏州215006

出　　处：《体育科技文献通报》2016年第4期107-109,共3页Bulletin of Sport Science & Technology

摘　　要：大众排球运动作为人类寻求健身娱乐的一种社会文化产物,以健身、休闲、娱乐和社交等特点深受世人青睐。不同社会时代背景下,以人类需求为主要特征的文化空间中夹杂着社会、政治、经济等因素的嘈杂,大众排球在这个特殊的空间中"削尖去楞",以新的姿态引领着人类健身、休闲、娱乐需求的时代方向。本文运用文献资料法、逻辑分析法等,从需求的角度切入,分析不同社会时代背景下,大众排球从诞生到发展的过程中在社会、文化、经济、政治等多方因素的交织影响下,大众排球在特定的空间如何以全新的形式满足人类个性化与多样性的健身娱乐需求,同时也揭示了人类需求背后隐藏着推动排球运动不断发展的"特殊动力"。发现:身体文化消费娱乐需求语境是排球运动诞生的根本原因;户外娱乐需求促使了沙滩排球运动的孕育而生;家庭主妇健身、娱乐需求的时代文化背景促进了日本妈妈排球的崛地而起。As a social and cultural product of the human quest for fitness and recreation,mass volleyball has been much favored by people for its characteristics of fitness- keeping,leisure,recreation and social communication.Under different social background,cultural space which mainly caters to human needs is always mixed with noisy social,political,economic and other factors. Mass volleyball,in this particular space, ＂ sharpens its edges＂ and leads the direction of human fitness,leisure and recreation needs of the times in new attitude. With methods of literature and logical analysis and starting from the demand point of view,the paper analyzes the birth and development of mass volleyball under the interwoven influence of society,culture,economy and politics in different social and times background and how it meets individual and diversified fitness and recreation needs of human in new form within particular space. The paper also reveals the ‘special power＇,hidden behind human demand,that promotes the continuous development of volleyball. The paper discovers that the consumption and recreation demand context of body and culture are the root cause of the birth of volleyball; outdoor recreation demand prompt the breeding of beach volleyball; the times and cultural background of housewife fitness and recreation needs contribute to the rise of mothers＇ volleyball in Japan.

关 键 词：大众排球 需求 形式演变 健身娱乐 

分 类 号：G80-05[文化科学—运动人体科学]