2015年中国电视剧热点现象述评  

Commentary on the Hot Issues of Chinese Television Series in 2015

作　　者：张智华[1] 

机构地区：[1]北京师范大学艺术与传媒学院

出　　处：《民族艺术研究》2016年第1期22-28,共7页Ethnic Art Studies

基　　金：中央高校基本科研业务费专项资金资助;北京师范大学自主科研重点项目<中国网络电影;网络剧;网络节目研究>阶段性成果之一

摘　　要：2015年中国电视剧热点现象之一是关照现实,关心民众。2015年是纪念中国人民抗日战争暨世界反法西斯战争胜利70周年,因此有关抗战的电视剧成为热点之一。IP这个词在2015年成为传媒界炙手可热的词汇之一,部分热点网络小说改编为热点电视剧。热点电视剧的电视传播与网络传播形成良性互动。部分热点电视剧收视率高,但是口碑不一致。The hot issues of Chinese television series in 2015 arose great concem and thoughts. One of the hot issues is the attention paid on the social reality and general public＇s everyday life. Examples can be found in Ping- fan De Shijie which describes how the young countryside bred brothers Sun shao＇an and Sun shaoping struggle their lives under huge pressure in Chinese society. Same examples are Love Me, If You Dare which is based on real cases, and The Second Child Era which provides insights of the opening of China＇s two -child policy. Meanwhile, the 70 anniversary of Chinese people＇s Anti - Japanese War and the world Anti - Fascist War are reflected in a great number of anti -fascist TV series. Specifically, the series themed on the Anti -Japanese War became the most popular one. As for this, the first example is Feng Ren which describes the cooperation and conflicts between spies from the Kuomintang and the Communist Party agents. The second example is The Disguister which promotes nationalism, as well as delineates the emotional entanglements among the family members in the war time. In 2015, network novel readers become loyal fans of hot IP. The novels which are popular online have been adapted by famous directors or actors, and the imaginary fictional figures are therefore embodied vividly. For instance, Love me, If You Dare is played two episodes a week simultaneously on both Sohu net and Dragon TV which attract many original novel readers. The costume drama Nirvana in Fire, which is imbueded with feelings of native land affection,is very popular on TV channel and also enjoys a high click volume on Sohu net. IPbecame the word of media in 2015 anda promising future of IP is seen after its adaptation time and time again. In 2015, hot TV drama on TV is in a positive interaction with that uploaded on the Interact. For example, modem romantic TV series My Sunshine,which is tbemed on a long -waiting love story, is not just broadcasted on Jiangsu TV, Dragon TV and Anhui TV but also on AIQIYI,SOHU,YOUKU,TUDO

关 键 词：2015年中国电视剧热点 抗日战争题材电视剧 IP 网络互动 口碑 

分 类 号：J905[艺术—电影电视艺术]