生鲜超市生鲜农产品订货与定价研究  

The Research Of Fresh Agricultural Products Ordering And Pricing Strategy

作　　者：姚春[1] 孙建红[1] 

机构地区：[1]宁波大学商学院,浙江宁波315211

出　　处：《特区经济》2016年第2期103-104,共2页Special Zone Economy

摘　　要：根据对生鲜超市的调研建立了考虑两阶段的时鲜产品定价模型,通过数值的验算得出,对于生鲜超市而言10小时的上架保鲜时间是最优的策略,此时生鲜超市利润最大化。Based on the fresh supermarket research, set up the pricing model of considering two stages fresh agricultural products,the conclusion indicates that for fresh supermarket 10 hours of shelves preservation time is optimal strategy, the fresh supermarket profit maximization.

关 键 词：两阶段 时鲜产品 定价策略 

分 类 号：F323.7[经济管理—产业经济]