基于网络层次的物流合作模式决策分析  

Decision Analysis of Logistics Cooperation Mode based on Analytic Network Process

作　　者：张广胜[1,2] 刘伟[1] 

机构地区：[1]上海海事大学交通运输学院,上海201306 [2]嘉兴学院,浙江平湖314200

出　　处：《技术经济与管理研究》2016年第3期3-7,共5页Journal of Technical Economics & Management

基　　金：国家自然科学基金项目(71272219);国家社科基金重点项目(13AJY010);国家社科基金项目(15CJY057);教育部人文社科规划项目(11YJA630067);上海市哲学社会科学规划项目(2014EGL001)

摘　　要：选择合理的物流合作模式对企业物流效率的提升起着至关重要的作用。为解决物流服务合作模式的最优选择问题,文章选取了物流服务合作决策评价指标体系,利用网络层次分析法构建了物流合作模式决策影响因素量化的BOCR模型,对物流供需企业的合作模式进行了深入分析;通过采用SD软件中ANP模型,对案例企业物流服务模式的决策进行了仿真模拟与灵敏度分析,验证了所构建模型的有效性。结果表明所构建模型能够透视各级指标对决策目标的重要性及关联程度,能够以定量化手段帮助管理者选出最优的物流合作模式。最后研究探讨了企业在考量不同目标时进行物流模式决策的具体策略,为企业合理配置物流资源、提升物流服务水平及效率有积极指导作用。Decision of reasonable logistics cooperation mode plays a crucial role in efficiency of enterprise logistics. In order to solve the optimal selection problem of logistics cooperation mode, the paper selects index system of logistics service cooperation decision, establishes BOCR model based on ANP and analyzes cooperation mode of logistics supply and demand business. Simulation and sensitivity analysis are carried out on sample enterprise of logistics cooperation mode decision based on ANP. The results showed that： the model can represent importance and correlation of each indicator for the decision goal, and finally use quantitative tools to help managers select the best logistics cooperation. Finally, the paper analyzes selection strategy of logistics mode when considering different business objectives. The results can play a positive role in rational allocation of logistics resources and improvement of logistics services and efficiency.

关 键 词：物流合作 网络层次 自营物流 联盟物流 物流外包 企业管理 

分 类 号：F252[经济管理—国民经济]