文山苗族花山节庆旅游产品开发对策  

Strategies for the Product Development of Wenshan Miao Huashan Festival Tourism

作　　者：殷群[1,2] 

机构地区：[1]大理大学政法与经管学院,云南大理671003 [2]中央民族大学,北京100081

出　　处：《文山学院学报》2016年第1期26-29,共4页Journal of Wenshan University

摘　　要：基于云南文山苗族花山节丰富的历史文化内涵、以人为本、促进文山旅游可持续发展的旅游价值,分析花山节庆旅游开发现状及存在问题,提出文山苗族花山节庆旅游产品开发应突出地方文化特色、开发苗家健康生态旅游产品、加强与周边景区游客的互享和互送,打造三条精品旅游线路、加强花山文化研究,培养花山旅游人力资源队伍以及加大对花山节的宣传等对策,促进文山旅游的可持续发展。The paper analyzes the current state and existing problems in developing Huashan Festival tourism, advances that local cultures should be highlighted in tourism products development, ecological tourism products should be developed, visitors should be shared and sent mutually among surrounding sightseeing scenes, three best routes should be developed, Huashan culture research should be strengthened, tourism staff should be trained and Huashan Festival should be made known to promote the sustainable development of tourism in Wenshan based on the rich cultural connotation of Miao Huashan Festival and the principles of people-oriented and sustainable development.

关 键 词：苗族花山节 旅游产品 开发 

分 类 号：F590.8[经济管理—旅游管理]