湖北沿汉江风光带游憩意象评价——以汉江襄阳段为例  

Evaluation on Recreation Image of the Scenic Belt Along the Han River in Hubei Province Xiangyang Section

作　　者：龙雨萍[1] 张中旺[1] 

机构地区：[1]湖北文理学院管理学院,湖北襄阳441053

出　　处：《湖北文理学院学报》2016年第2期47-52,57,共7页Journal of Hubei University of Arts and Science

基　　金：襄阳市科技计划软科学研究项目(襄科计[2014]12)

摘　　要：以湖北襄阳沿汉江段为研究样本,以襄阳主城区居民与游客游憩意象调查问卷为数据资料,构建了湖北沿汉江风光带认知意象线性评价模型并定性分析.分析发现:居民和游客对湖北沿汉江风光带游憩意象的感知评价较高;居民和游客对湖北沿汉江风光带游憩意象评价存在差异性,差异性主要受居民"恋地情结"和感知方式及评价标准不同的影响.Based on the questionnaire on recreation image of the scenic belt along the Han River in Hubei Province Xiangyang section from residents in Xiangyang＇s main urban areas and tourists, it constructed a linear estimation model for the cognitive image, and made a qualitative analysis. The findings show that residents and tourists＇ have a high level of perception evaluation, but there are differences between them, which is influenced by residents＇ homesick complex, different means of perceptive mode and standards of the evaluation.

关 键 词：湖北汉江 沿汉江风光带 襄阳 

分 类 号：F590.8[经济管理—旅游管理]