社会化问答平台用户体验影响因素实证分析——以知乎为例  

An Empirical Analysis on Factors Affecting User Experience of Social Q&A Websites:A Case Study on Zhihu Website

作　　者：陈娟[1] 邓胜利[2] 

机构地区：[1]华中农业大学公共管理学院信息管理系,武汉430070 [2]武汉大学信息资源研究中心,武汉430072

出　　处：《图书情报工作》2015年第24期102-108,共7页Library and Information Service

基　　金：国家社会科学基金项目"基于社交问答平台的用户知识贡献行为与服务优化研究"(编号:14BTQ044)研究成果之一

摘　　要：[目的 /意义]研究社会化问答平台用户体验的影响因素,为社会化问答平台改善用户体验,提高用户留存率、活跃度提供参考。[方法/过程]构建一个综合模型,以"知乎"用户为调查对象,采用回归分析法对其用户体验的影响因素进行量化分析。[结果 /结论]视觉吸引力和需求满足会显著影响社会化问答平台的用户体验;主观情感作为中介变量,对视觉吸引力、内容需求、交互体验与用户体验之间的关系起调节作用;除使用频率与用户年龄外,其他环境变量对用户体验的影响可以忽略不计。[Purpose / significance]By studying the factors affecting user experience of social QA platform,it is of great significance to improve users＇ retention rate,users＇ activity,and to promote a win-win situation of users and websites. [Method / process]A user experience model based on social QA has been constructed to quantitatively analyze the influencing factors. Users of Zhihu website being taken as the objects for a questionnaire investigation,the data has been analyzed by regression analysis. [Result / conclusion]The results show that visual attractiveness and need fulfillment significantly impact user experience. Emotion,playing a regulatory role,affects the relationship among visual attractiveness,need fulfillment,interaction and user experience. Besides,the use frequency and the user＇s age,the impact of other environmental variables on user experience can be neglected.

关 键 词：社会化问答平台 用户体验 知乎 回归分析 影响因素 

分 类 号：G252[文化科学—图书馆学]