公共竞争情报服务体系构建策略初探  

Construction Strategy of Public Competitive Intelligence Service System

作　　者：何静[1] 吕亮雯[1] 

机构地区：[1]广东省科学技术情报研究所,广东广州510033

出　　处：《科技管理研究》2016年第5期91-96,共6页Science and Technology Management Research

基　　金：广东省科技计划项目"基于事实型性数据库和专家智慧的广东科技发展战略研究网络体系建设"(20120302B0404)

摘　　要：随着社会经济的成熟发展,竞争情报帮助企业获取可持续竞争力的重要作用日趋体现。而目前我国的企业竞争情报服务体系尚未搭建,未能广泛、有效地面向企业开展竞争情报服务活动。本文简要分析原因,提出竞争情报服务机构紧扣"用户服务与解决问题"这两个创新维度,与企业联合共建情报服务基站,通过机制模式的创新,充分把握企业用户在不同阶段的不同需求,提供精简有效、可操作实施、能解决某一实际问题的竞争情报解决方案,以点带面,重塑服务模式,逐步丰富和优化服务内容、持续有效地提升企业的核心竞争力,藉此推动竞争情报在我国企业,尤其是大中型中的广泛应用,争取政府的关注与支持,逐步构建我国的竞争情报服务体系。With the mature development of social economy, the competitive intelligence helps enterprises to obtain sustain- able competitiveness of the important role day by day. But at present the enterprise competitive intelligence service system in China has not been set up, not widely and effectively for enterprises to develop competitive intelligence service activities. This paper briefly analyzes the reason and puts forward that the competitive intelligence service should stick to the two di- mensions of innovation ＂customer service and problem solving＂, cooperate the enterprises to build information service sta- tion, carry out the mechanism innovation, fully grasp the needs of business users in different stages, provide a concise, ef- fective and operational implementation, solve some practical problems of competitive intelligence solution by point with sur- face, reshape the service mode, and gradually enrich and optimize the service content and effectively improve the enterprise core competitiveness, which can promote the development of competitive intelligence in enterprises in China, especially in large and medium - sized enterprises, strive for the govemments concern and support, and gradually build the competitive intelligence service system of our country.

关 键 词：竞争情报 竞争情报系统 公共竞争情报服务体系 服务模式 构建策略 

分 类 号：G350[文化科学—情报学]