我国药品广告管理现状及问题分析  

Analysis on the Current Situation of Illegal Drug Advertising in China

作　　者：杨悦[1] 杨世民[2] 

机构地区：[1]西安交通大学第一附属医院,陕西西安710061 [2]西安交通大学药学院,陕西西安710061

出　　处：《中国药业》2016年第4期6-8,共3页China Pharmaceuticals

摘　　要：目的了解我国近年药品广告管理的现状,找出存在的问题,为加强药品广告管理提出建议。方法收集2014年至2015年违法药品广告的资料,采用文献研究、内容分析、二次分析、对比分析等研究方法探讨药品广告管理情况。结果我国药品违法广告数量增加,广告宣传内容含有不科学表示功效的断言和保证,扩大宣传治愈率或有效率等问题依然存在。结论加强药品广告管理依然是业内关注的重要问题之一。建议完善药品广告管理的法规建设,统一药品广告审批监管部门,加大对违法行为的处罚力度,加强对发布媒体的管理,加大对违法网站的监管。Objective To reflect the current situation of drug advertising control in China,to find out the existing problems,and to propose suggestions on drug advertisement control.Methods The illegal drug advertising during 2014-2015 was collected.The content analysis /Secondary analysis and comparative analysis methods were adopted to evaluate the drug advertising control.Results The literature research,annual number of illegal drug advertisement increased year by year.An advertisement for medicines should not in any way contain any unscientific assertions or assurances in terms of efficiency or uses.The problems like expansion of the treatment efficiency or curative rate still existed.Conclusion It is still an essential issue to strengthen the management of drug advertising control.We suggest that the laws and regulations concerned drug advertising control should be improved;the drug advertising regulatory departments should be unified;the penalties for violations of the law should be aggravated;the management of publishing media should be strengthened;the supervision of illegal websites should be intensified.

关 键 词：药品广告 现状 管理 分析 

分 类 号：R954[医药卫生—药学]