“恶性增资”抑或“困境增投”?——基于理论的分析  

Right Translation and Comprehension of“Escalation of Commitment”——Based on a Theoretical Analysis

作　　者：高利芳[1] 李庆华[1] 

机构地区：[1]安徽财经大学会计学院,安徽蚌埠233030

出　　处：《华东经济管理》2016年第3期170-177,共8页East China Economic Management

基　　金：国家社会科学基金项目(15CGL017);国家自然科学基金项目(71540004);安徽省自然科学基金项目(1308085MG113);安徽省高校人文社会科学重点项目(SK2015A230);安徽财经大学科研项目(ACKY1638)

摘　　要："escalation of commitment"是一种普遍性的社会现象,且可能产生严重的经济后果。国外对此开展研究较早,相关理论多如丛林。但是我国对此研究开展时间较晚,且在概念翻译上不统一,理论上也较少有贡献。文章基于文献回顾和理论分析,首先反驳了"escalation of commitment"常见的中文译法"恶性增资"及其他,提出将其译为"困境增投"更为合理;然后整合了有关困境增投研究的相关理论,构建了较为完整、明晰的理论框架,以有助于人们更好地理解这一问题本质;最后从理论上分析了困境增投问题的解决对策和今后的研究方向。The ＂escalation of commitment＂ is a quite universal social phenomenon and may result in serious economic consequences. There are many earlier researches and related theories abroad. However, the related researches are late in China, and there is no uniform translation of the concept as well as less theoretical contribution. Based on literature review and theoretical analysis, this paper firstly disproves common Chinese translations of ＂escalation of commitment＂ and argues a more reasonable translation, then integrates theories in this field and constructs＇a more intact and clear theoretical frameworks in order to better understand the essence of ＂escalation of commitment＂, and finally proposes the solution to this issue and the future research direction according to the theoretical analysis.

关 键 词：困境增投 一致性 非理性 风险收益权衡 

分 类 号：F830[经济管理—金融学]