传媒经营体制演进轨迹与特征  

The Evolution Track and Charcteristics of the Media Operating System

作　　者：肖赞军[1] 张惠[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《重庆社会科学》2016年第2期95-103,共9页Chongqing Social Sciences

基　　金：湖南省哲学社会科学成果评审委员会课题"媒介融合时代广电传媒的规制政策研究"(批准号:1011229B);湖南省哲学社会科学基金项目"媒介融合下移动新媒体的消费需求与产业开发研究"(批准号:12YBB174)

摘　　要：历时近40年的传媒经营体制改革,大致经历了三个阶段:市场化经营尝试、集团化改革和"转企改制"。从第二阶段开始,传媒经营体制改革始终存在一条逻辑主线——市场主体培育。基于媒体的融合发展,传统媒体日益式微,传媒经营体制的未来改革,不仅应进一步进行市场主体培育,而且应积极推进规制体制变革、资本准入改革、市场机制培育。For nearly four decades, the reform of China＇s media operating system has roughly undergone three phases： market-oriented operating experiments, collectivization reforms and ＂the restructuring of enterprises＂.Starting from the second phase, the media operating system reform has shown a logic thread—the cultivation of main actors in the market. Along with the media convergence, the traditional media have further declined. Not only would main actors in the market be greatly fostered, the future reform of media operating system would also imply profounder changes in regulation systems, reforms in capital access and the encouragement of market mechanisms.

关 键 词：传媒经营体制改革 新闻出版业发展 媒体融合 

分 类 号：F326.2[经济管理—产业经济]