SoLoMo模式下学术期刊的营销策略  

Marketing strategy of academic journals in SoLoMo mode

作　　者：钱筠[1] 

机构地区：[1]华侨大学学报(自然科学版)编辑部

出　　处：《中国科技期刊研究》2016年第3期259-263,共5页Chinese Journal of Scientific and Technical Periodicals

摘　　要：【目的】探寻Social(社会化)、Local(本地化)、Mobile(移动化)三个热词整合而成的So Lo Mo在学术期刊市场营销中的应用,实现全方位、多角度的精准营销。【方法】阐述学术期刊的营销现状,分析So Lo Mo的营销特点,提出So Lo Mo模式下学术期刊的营销策略。【结果】通过拓展营销渠道,创新服务模式;聚集营销人气,实现精准定位;构筑立体网络,提升营销效果等策略可提升学术期刊的营销效果。【结论】学术期刊可借助So Lo Mo的营销模式,进行有效营销,打造良好的学术期刊品牌。[Purposes] This paper aims at exploring So Lo M o（ social, local, mobile） in the academic journal marketing applications to achieve a full range,multi-angle precision marketing. [Methods] This paper explains the marketing situation of academic journals,analyzes the marketing characteristics of So Lo M o,and puts forw ard the marketing strategy of academic journals in the So Lo M o mode. [Findings] Through expanding marketing channels,the innovative service mode is created,and marketing spirit is gathered. Furthermore,accurate positioning is realized,three-dimensional netw ork is built,marketing effect is improved and other strategies to improve the marketing effect of academic journals is made. [Conclusions] Academic journals can be leveraging the So Lo M o marketing model,achieve effective marketing,and create a good brand of academic journals.

关 键 词：SOLOMO 学术期刊 营销 互联网 

分 类 号：G237.5-F[文化科学]