多元化需求背景下高铁快运增值服务拓展探索  

Exploration on Expanding Value-added Service of High-speed Railway Express under Diversified Demand

作　　者：周凌云[1] 刘启钢[1] 叶飞[1] 陈诚[1] 

机构地区：[1]中国铁道科学研究院运输及经济研究所,北京100081

出　　处：《铁道运输与经济》2016年第3期19-24,共6页Railway Transport and Economy

基　　金：中国铁路总公司科技研究开发计划课题(2014X011-A);中国铁路总公司科技研究开发计划课题(2015X006-A)

摘　　要：在快递市场竞争加剧和消费者需求日益多元化的背景下,传统单一的递送服务已不能满足用户需要,关注用户体验、拓展多元化的增值服务成为快递行业发展的重要趋势。通过阐述社会快递企业及高铁快运增值服务发展现状,借鉴UPS、顺丰速递等知名快递企业增值业务发展模式和经验,分析对高铁快运增值业务拓展的启示,研究提出高铁快运增值服务拓展模式和路径。Under the intensified competition of express market and the diversification of consumers＇ demand, traditional and single express service could not satisfy the users＇ demand, so paying attention on user experience and expanding diversified value-added service becoming the important trends of express industry development. Through expounding development status of social express enterprises and the value-added service of high-speed railway express, by referring the development modes and experience of value-added industry in famous express enterprises like UPS and SF Express, this paper analyzes the revelation on expanding value-added industry of high-speed railway express, and then, studies and puts forward the modes and approaches of expanding value-added service of high-speed railway express.

关 键 词：高铁快运 多元化需求 价值链 增值服务 拓展模式 

分 类 号：U238[交通运输工程—道路与铁道工程] U294.1